Forbes' power lists are synonymous with moguls and movie stars, heads of state and captains of business. One look at the 2010 World's 100 Most Powerful Women list and it is clear that we've come up with a new ranking of the female power elite that reflects the New Order of now.
View full list HERE
When we set out to identify this year's list, we decided it was time to look up and out into the broader culture. Our assessment is based less on traditional titles and roles and more on creative influence and entrepreneurship. These power women have built distinctive companies and brands and championed weighty causes, sometimes through unconventional means; in other cases they have broken through gender barriers.
We divided our power women candidates into four groups: politics, business, media and lifestyle (that is, entertainment, sports and fashion). We ranked the women in each group, and then group against group. Not easy, but that's today's reality: an unpredictable, diverse mash-up of hard power (currencies and constitutions) and dynamic power (audience and audacity).
Why else would Lady Gaga (No. 7) and Ellen DeGeneres (No. 10) share top 10 billing with Michelle Obama (No. 1), Irene Rosenfeld, CEO of Kraft Foods ( KFT - news - people ) (No. 2), Secretary of State Hillary Clinton (No. 5) and Indra Nooyi of PepsiCo ( PEP - news - people ) (No. 6)? If anything, it's inspiring.
We included many heads of state and hopeful candidates, but we also have queenmakers who don't hold office, first ladies of various sorts, Surpreme Court justices and cultural icons, bankers and bestselling authors. We rely on these women for, yes, managing our money, creating paychecks and governing at home and on the international stage, but also what we eat, download, talk about around the dinner table and the causes we support. What we think and how we act.
Source: See full article at Forbes
by Meghan Casserly
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