In honor of its massive 360 world tour, U2 was presented with the Top Tour and Top Draw Awards, which recognize the top grossing and ticket-selling tours based on global box office numbers, as reported to Billboard Boxscore from Oct. 1, 2009 through Sept. 30, 2010. Lady Gaga took home the Breakthrough Award as well as the Concert Marketing & Promotion Award, the latter an acknowledgement of her partnership with Virgin Mobile.
Metallica received the Eventful Fans' Choice Award, and the Top Package Award was given to Taylor Swift's tour with openers Kellie Pickler and Gloriana. AC/DC won the Top Boxscore Award for its three sellout shows at Sydney's ANZ Stadium, while Dane Cook took home the Top Comedy Tour Award.
Legendary rock group Rush was also named the 2010 Billboard Legend Of Live at the ceremony, and Jack Johnson took home the Humanitarian Award, which was supported by Brita FilterForGood. Yo Gabba Gabba Live! was given the Creative Content Award.
Live Nation Entertainment led the industry-related awards by being named the year's Top Promoter. C3 Presents won Top U.S. Independent Promoter, T4F was named Top International Independent Promoter, Creative Artists Agency was named the Top Agency, and Front Line Management Group won Top Manager.
In addition to the Billboard Touring Awards, the Billboard Touring Conference, presented by ShowClix in association with Music Networx, had record attendance this year. Country duo Sugarland delivered a keynote Q&A on Thursday afternoon.
Here is the list of Billboard Touring Awards:
BREAKTHROUGH
-Lady Gaga
CONCERT MARKETING & PROMOTION AWARD
-Virgin Mobile Presents the Monster Ball starring Lady Gaga
Source: by Jason Lipshutz, N.Y. Billboard
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