Monday, February 14, 2011

Lady Gaga's 'Born This Way' Off to Huge Sales & Radio Start

by Billboard staff report Hollywood Reporter
Interscope RecordsFresh from her Grammys performance, the singer's latest single looks likely to hit the Billboard Hot 100 at No. 1.

After its first three days of availability, Lady Gaga's "Born This Way" rockets to a record-setting debut on Billboard's Pop Songs radio airplay chart and, thanks to exceptionally strong opening digital sales estimates, looks likely to storm the Billboard Hot 100 at No. 1 when the latter list is released Wednesday (Feb. 16).

The first single and title track from the star's third studio album, due May 23, storms Pop Songs at No. 14 with 4,602 plays, according to Nielsen BDS, the highest detections total by a debuting title in the chart's 18-year history.

Additionally, sources say that "Born" shifted more than 450,000 downloads its first three days of release since Friday morning (11).


Its big sales start, plus jaw-dropping radio launch, sets up "Born"'s likely debut at No. 1 on the Hot 100. Not only would a No. 1 start represent just the Hot 100's 19th No. 1 opening, but, as previously reported, it would also mark the survey's 1,000th leader dating to its 1958 inception.


A bow of 450,000 downloads would secure Lady Gaga the biggest debut for a track by a woman, surpassing Britney Spears' bow with "Hold It Against Me" four weeks ago (411,000). If Gaga moves 450,000, it would also mark the fourth-largest debut among all digital tracks - a remarkable feat, considering the song had less than three full days of sales availability.

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