by Georg Szalai The Hollywood Reporter
NEW YORK - Lady Gaga has teamed up with social gaming giant Zynga to promote and celebrate her new album Born This Way ahead of its launch.
The multi-pronged collaboration will allow little monsters across the world to interact with a Lady Gaga-inspired farm in Zynga game FarmVille, get a first listen of new songs from the pop icon's upcoming album - via music streams, powered by radio giant Clear Channel's digital radio service iHeartRadio, that can be unlocked in the game - and a download of the album plus exclusive bonus tracks when buying a $25 Zynga game card, which allows players to buy in-game items, at Best Buy. Players can also get limited edition Gaga items on Zynga's RewardVille and will get Gaga-themed words of the day in mobile phone game Words With Friends.
The FarmVille farm inspired by the pop icon will be dubbed GagaVille and feature such things as crystals, unicorns and sheep on motorcycles. Purchasers of the Best Buy cards, available in the U.S. and Canada, also get an exclusive Lady Gaga unicorn in FarmVille and get a chance to be one of seven winners who will get to spend a day on the set of the star's next video shoot.
The Lady Gaga program, which launches on May 17 - ahead of the May 23 release of Born This Way, marks the first time Zynga has partnered with a global pop icon or an entertainment release across different games and platforms at the same time.
... For full article, click here.
NEW YORK - Lady Gaga has teamed up with social gaming giant Zynga to promote and celebrate her new album Born This Way ahead of its launch.
The multi-pronged collaboration will allow little monsters across the world to interact with a Lady Gaga-inspired farm in Zynga game FarmVille, get a first listen of new songs from the pop icon's upcoming album - via music streams, powered by radio giant Clear Channel's digital radio service iHeartRadio, that can be unlocked in the game - and a download of the album plus exclusive bonus tracks when buying a $25 Zynga game card, which allows players to buy in-game items, at Best Buy. Players can also get limited edition Gaga items on Zynga's RewardVille and will get Gaga-themed words of the day in mobile phone game Words With Friends.
The FarmVille farm inspired by the pop icon will be dubbed GagaVille and feature such things as crystals, unicorns and sheep on motorcycles. Purchasers of the Best Buy cards, available in the U.S. and Canada, also get an exclusive Lady Gaga unicorn in FarmVille and get a chance to be one of seven winners who will get to spend a day on the set of the star's next video shoot.
The Lady Gaga program, which launches on May 17 - ahead of the May 23 release of Born This Way, marks the first time Zynga has partnered with a global pop icon or an entertainment release across different games and platforms at the same time.
... For full article, click here.
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