ByJulie NaughtonandPete Born / See full article here.
Lady Gaga Fame will be carried in about 3,000 department and specialty stores in the U.S. — including Macy’s, Bloomingdale’s, Saks Fifth Avenue and Sephora — and in about 30,000 doors in total globally in 84 markets. In the U.S., the scent will enter what Mormoris calls tier one department stores (such as Macy’s) first, followed six months later by tier two doors such as Ulta and Sephora in J.C. Penney locations. Mormoris emphasized that the scent “will never be a mass-market fragrance.”
Eaux de parfum in three sizes will be offered. The 100-ml. — which Gaga refers to as the Ultimate Masterpiece (these words are also printed on the bottle) — retails for $79, while the 50-ml. is priced at $55 and the 30-ml. will cost $42. A 10-ml. rollerball version will sell for $19.
The collection will also include three ancillaries. Black Soap, $15, will be out in August in limited distribution, while a black shower gel, $25 for 200 ml., and a black body lotion, $30 for 200 ml., will be on counter in November.
Lady Gaga Fame will be carried in about 3,000 department and specialty stores in the U.S. — including Macy’s, Bloomingdale’s, Saks Fifth Avenue and Sephora — and in about 30,000 doors in total globally in 84 markets. In the U.S., the scent will enter what Mormoris calls tier one department stores (such as Macy’s) first, followed six months later by tier two doors such as Ulta and Sephora in J.C. Penney locations. Mormoris emphasized that the scent “will never be a mass-market fragrance.”
Eaux de parfum in three sizes will be offered. The 100-ml. — which Gaga refers to as the Ultimate Masterpiece (these words are also printed on the bottle) — retails for $79, while the 50-ml. is priced at $55 and the 30-ml. will cost $42. A 10-ml. rollerball version will sell for $19.
The collection will also include three ancillaries. Black Soap, $15, will be out in August in limited distribution, while a black shower gel, $25 for 200 ml., and a black body lotion, $30 for 200 ml., will be on counter in November.
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