Lady Gaga and Virgin Mobile to Drive Awareness of Youth Homelessness in LGBT Communities.
Virgin Mobile USA announced today that it is extending its award-winning relationship with Lady Gaga, and will be presenting her 2013 Born This Way Ball tour in North America. Through the partnership, Virgin Mobile will educate concert-goers on the issue of youth homelessness, calling on fans to step up to support both its Re*Generation program, which focuses on the issue, and Lady Gaga’s youth empowerment organization, Born This Way Foundation.
One lucky fan selected at each show will have a $5,000 donation made to a local youth homeless shelter on his or her behalf – and then have the opportunity to increase the donation by spreading the word socially or volunteering for the cause. This fan will also get a special surprise from Mother Monster herself.
Virgin Mobile will also be giving fans a variety of ways to get involved in helping raise money to make a difference. Fans at the shows will be encouraged to tweet pictures of themselves, and for every tweet Virgin Mobile USA will donate $1 to a local youth homeless shelter. In support of the Canadian tour stops, Virgin Mobile Canada will be motivating fans to donate to Re*Generation via a text-to-donate program.
Virgin Mobile USA announced today that it is extending its award-winning relationship with Lady Gaga, and will be presenting her 2013 Born This Way Ball tour in North America. Through the partnership, Virgin Mobile will educate concert-goers on the issue of youth homelessness, calling on fans to step up to support both its Re*Generation program, which focuses on the issue, and Lady Gaga’s youth empowerment organization, Born This Way Foundation.
One lucky fan selected at each show will have a $5,000 donation made to a local youth homeless shelter on his or her behalf – and then have the opportunity to increase the donation by spreading the word socially or volunteering for the cause. This fan will also get a special surprise from Mother Monster herself.
Virgin Mobile will also be giving fans a variety of ways to get involved in helping raise money to make a difference. Fans at the shows will be encouraged to tweet pictures of themselves, and for every tweet Virgin Mobile USA will donate $1 to a local youth homeless shelter. In support of the Canadian tour stops, Virgin Mobile Canada will be motivating fans to donate to Re*Generation via a text-to-donate program.
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